Want to know how to place eLearning onto your website?

4 - Easy steps to place your dive centre clearly on the eLearning map

If you haven’t placed the eLearning link onto your web site, then you're missing great opportunities to gain more customers! You may have received eLearning customers through the PADI Dive Centre Search facility on PADI.com, however, you can also allow customers who visit your site to register as a eLearner directly with you, without the need to search for your dive centre. You can also customise the eLearning site that your customers see, to represent your Dive Centre.  

Please follow these instructions to place the eLearning link onto your web site;   1. Select an image from the eLearning toobox within the PADI Pros web site. Place the image in the folder where you store the images for your website. Take note of the path to this image.  2. Replace the line /INPUT_YOUR_IMAGE_PATH_HERE/ with the image path you noted in step 1.  3. Replace the numbers 123456 in the code (below) with your PADI Store Number.  4. Save your page, test and publish to your site

According to the Fourth Quarter 2008 PADI eLearning Exit Survey, having a highly visible PADI eLearning link on your website - both on the homepage and course pages - is the top way customers find your dive centre.

I first found out about this online course from:

Dive Centre / Resort Website	23.3%
Friend / Family Member	22.4%
Dive Centre/ Resort Staff	19.5%
padi.com	19.5%
Internet Search	11.0%
Other	3.8%
Source: Fourth Quarter 2008 PADI eLearning Exit Survey

With exit surveys showing that 94 percent of participants would recommend the PADI Open Water Diver Course Online to their friends, this PADI program is an obviously popular and effective way to get new divers. But, PADI eLearning isn't just about acquiring new divers - it's a significant retention tool as well. The same exit surveys also show that more than 93 percent of PADI eLearners would continue their dive education online. That means you can retain divers by taking advantage of the PADI Advanced Open Water Diver Course Online. If you are still uncertain on how to place the link on your site, customise eLearning to promote your centre, or just want to find out more, please visit the IRRA section on eLearning on the PADI Pros website, or alternatively, drop me an email with your query at  terry.johnson@padi.co.uk