According to the Fourth Quarter 2008 PADI eLearning Exit Survey, having a highly visible PADI eLearning link on your website - both on the homepage and course pages - is the top way customers find your dive centre. But, if you don’t yet have the link in an eye-catching place, it’s not too late. I first found out about this online course from:
Dive Centre / Resort Website | 23.3% |
Friend / Family Member | 22.4% |
Dive Centre/ Resort Staff | 19.5% |
padi.com | 19.5% |
Internet Search | 11.0% |
Other | 3.8% |
Source: Fourth Quarter 2008 PADI eLearning Exit Survey | |
How to Put the PADI eLearning Link on Your Website
Go to the PADI Pros' Site at http://www.padimembers.com/, scroll down to the eLearning section (on the left side) and click on the Step 1: Add PADI eLearning Links to Your Website link.
PADI eLearning® in Multiple Languages:
The PADI Open Water Diver Course Online is now available in four languages – English, Spanish, German and Japanese. Editions in French and Italian are coming later this year.
With exit surveys showing that 94 percent of participants would recommend the PADI Open Water Diver Course Online to their friends, this PADI program is an obviously popular and effective way to get new divers.
But, PADI eLearning isn't just about acquiring new divers - it's a significant retention tool as well. The same exit surveys also show that more than 93 percent of PADI eLearners would continue their dive education online. That means you can retain divers by taking advantage of the PADI Advanced Open Water Diver Course Online.
Even more online retention opportunities are on the way - including Enriched Air Diver Online.
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